Why do we 'orient' a map towards north?
'Orienting' a map, and the practice of 'orienteering' comes from the fact that East, or the Orient, was placed at the top of some early maps.
Many medieval European maps pointed towards Jerusalem, such as this example from the Hereford Cathedral in England.
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Image credits: Public Domain - unesco.org.uk. Hereford Mappa Mundi (world map), displayed at the Hereford Cathedral, England.